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MacRumors
Pre-Orders and Release Date?
Apple has not confirmed the announcement dates for the iPhone 18 Pro and iPhone Ultra, but historically, these events occur in early September. Given Labor Day on September 7 this year, many anticipate the iPhone event to happen around September 9. Depending on this, pre-orders could start on September 12 or 18, leading to possible release dates between September 18 and 25. As details remain unofficial, these predictions rely on previous release patterns.
MonitorConfidence: MediumShort term horizon
Published 20 Aug 2026, 15:45 UTC1 min read
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Summary
TL;DR
- Apple's iPhone 18 Pro and Ultra announcement expected in early September
- Labor Day falls on September 7 this year
- Potential event date could be September 9
- Previous pre-order patterns suggest start on September 12 or 18
- Release dates could range from September 18 to 25
Interesting facts
- Last significant iPhone event was delayed to October due to COVID-19.
- Historical patterns can inform potential release dates.
What changed
The anticipated iPhone announcement and potential pre-order dates have generated speculation among consumers and analysts.