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MacRumors
Pre-Orders and Release Date
As the typical announcement timelines for Apple draw near, speculation surrounds the launch of the iPhone 18 Pro and iPhone Ultra, with a likely event scheduled for September 9. Historical context suggests pre-orders could start shortly thereafter on September 12, depending on how the dates align with the September 11 memorial. The release might consequently be scheduled for September 18 or 25, maintaining Apple's trend of late-summer product unveilings.
MonitorConfidence: MediumShort term horizon
Published 24 Aug 2026, 02:45 UTC1 min read
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Summary
TL;DR
- iPhone 18 Pro and Ultra launch event likely on September 9.
- Speculated pre-order start on September 12.
- Potential release dates could be September 18 or 25.
- Delay in previous years noted due to external factors like the pandemic.
- Apple has not confirmed any of these dates officially.
Interesting facts
- The last time Labor Day coincided with September 7, the iPhone event was postponed.
- Pre-order dates have historically aligned closely with the launch events.
Coverage gaps