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9to5mac
Six years of Apple announcements
Apple has maintained a consistent schedule for announcing its annual iPhone events. Recent patterns suggest the company will announce the iPhone 18 Pro event likely on August 26, with the event set for September 9. While 2020 and 2021 saw disruptions due to the pandemic, Apple has returned to its standard 14-day notice for its events since 2022, creating anticipation for this year's lineup that includes three new flagship iPhones and the company's first foldable iPhone. This event will mark a significant transition, as it will be the first under new CEO John Ternus.
MonitorConfidence: HighShort term horizon
Published 22 Aug 2026, 18:30 UTC2 min read
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Summary
TL;DR
- iPhone 18 Pro event likely on September 9.
- Invitations expected to be sent on August 26.
- Apple has been consistent with its event announcement timing.
- Two new flagship iPhones expected alongside folding technology.
- Significant management transition with new CEO John Ternus.
Interesting facts
- Apple has consistently announced iPhone events two weeks in advance for several years except during pandemic disruptions.
- This event marks new leadership under John Ternus.
Coverage gaps