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MacRumors
iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst
An analyst has indicated that the upcoming iPhone 18 Pro and Pro Max models could cost $250-$300 more than their predecessors, driven by increased costs related to 2nm silicon and DRAM/NAND memory. This projection stems from challenges in the global supply chain exacerbated by the ongoing AI infrastructure development. Apple had previously raised prices for other products, leading to speculation about their strategy regarding the new iPhone models. As a result, the analyst has adjusted Apple's stock rating from 'buy' to 'hold' due to potential demand uncertainty.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 31 Jul 2026, 12:45 UTC1 min read
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Summary
TL;DR
- iPhone 18 Pro expected to be $250-$300 more expensive than iPhone 17 Pro.
- Price increase attributed to rising silicon and memory costs.
- Analyst downgrades Apple stock rating from buy to hold.
- Apple's pricing strategy remains unclear ahead of September launch.
- Global component shortages linked to AI infrastructure challenges.
Interesting facts
- Apple may face demand uncertainty with the projected price hikes.
- This marks a notable shift in analyst sentiment toward Apple's pricing strategies.