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ASUS Asks $5090 For RTX 5090 After Cancelling User's Order Who Already Paid $4607
ASUS has come under fire for cancelling an RTX 5090 order from a customer who had already paid $4607, only to relist the graphics card at a higher price of $5090. The customer learned that their initial order was cancelled due to ASUS's inability to fulfill it at the previous rate. This incident reflects broader price hikes within the GPU market, exacerbated by factors like the RAMpocalypse. Consumers are left questioning the reliability of GPU purchases amidst rising costs and vendor cancellations.
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Published 5 Aug 2026, 12:20 UTC3 min read
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Summary
TL;DR
- ASUS cancelled an RTX 5090 order after customer payment.
- Price increased from $4607 to $5090 following cancellation.
- NVIDIA confirmed ASUS's cancellation was due to pricing issues.
- Similar price hikes observed across GPU market, including GIGABYTE.
- Consumers are increasingly skeptical of order fulfillment from vendors.
Interesting facts
- The initial listed price for the RTX 5090 was $4,429.
- The Founders Edition RTX 5090 launched at $1,999.
- Price surge attributed to the RAMpocalypse impacting GPU costs.