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ROG Astral RTX 5090 Edition 20 Turns Out To Be The Most Expensive RTX 5090 From ASUS At $5,499
ASUS has officially listed the ROG Astral RTX 5090 Edition 20 at $5,499, marking it as the most expensive RTX 5090 from the company, excluding a region-specific model. While upheld assumptions suggested a price over $7,000 due to VAT in the EU, the confirmed U.S. price reflects a lesser margin yet maintains its premium status among models. Given the higher retail prices often observed on platforms like Newegg, the RTX 5090's positioning continues to be challenged by demand and component costs.
MonitorConfidence: HighShort term horizon
Published 10 Jul 2026, 16:21 UTC3 min read
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Summary
TL;DR
- ROG Astral RTX 5090 Edition 20 priced at $5,499.
- Most expensive RTX 5090 model from ASUS.
- Listing followed expectations of higher EU prices.
- Limited edition GPUs often sell out quickly.
- Retailer prices for GPUs exceed official listings notably.
Interesting facts
- The actual price reflects lower VAT implications in the U.S. market.
- The RTX 5090 is heavily influenced by high demand for VRAM pricing.
Coverage gaps
- Exact launch date for GPU stock availability is unclear.