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ASUS ROG Astral RTX 5090 Edition 20 Listed At EU Retailer At A Whopping $7,435
The newly listed ASUS ROG Astral RTX 5090 Edition 20 GPU has debuted with a staggering price tag of $7,435 at an EU retailer. This listing is noteworthy due to the ongoing price inflation in the GPU market attributed to a memory shortage that has pushed component prices upward. The RTX 5090 Edition 20 marks one of the highest points in GPU pricing, following the trend of premium hardware manufacturers justifying their steep prices amidst ongoing supply chain challenges.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 4 Jul 2026, 14:21 UTC3 min read
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Summary
TL;DR
- ASUS lists the ROG Astral RTX 5090 Edition 20 for $7,435.
- The price reflects ongoing GPU inflation linked to memory crises.
- The Edition 20 is deemed one of the most expensive GPUs available.
- Launch coincides with ASUS's 20th anniversary celebrations.
- Competitor MSI RTX 5090 Lightning Z is priced lower.
Interesting facts
- The GPU launched alongside other high-end ASUS components.
- Prior RTX 5090 models were already priced at $4,000 or more.
- Price comparisons show disparity with other flagship models in the market.