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NVIDIA Reportedly Increased GDDR6 And GDDR7 Kit Prices For Its RTX GPUs
NVIDIA is reportedly increasing prices of its GDDR6 and GDDR7 memory kits, which will likely cause AIBs to hike GPU prices further due to tight DRAM supply and related costs associated with manufacturing. This price increase affects not only the latest RTX series but also older models, compounding existing market pressures. The anticipated hikes will reflect in both new and existing products, continuing the trend of rising costs in the GPU sector.
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Published 23 Jul 2026, 12:20 UTC3 min read
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Summary
TL;DR
- NVIDIA increases prices of GDDR6 and GDDR7 memory kits.
- Upcoming GPU prices may rise significantly due to increased memory costs.
- Both current and previous-gen GPUs will be affected by this price hike.
- The increase is caused by a poor supply of DRAM and higher AIB manufacturing costs.
- Expected impact on RTX 50 SUPER cards pricing due to memory cost increase.
Interesting facts
- The GDDR7 memory is reported to be three times more expensive than GDDR6 modules.
- NVIDIA's price adjustments come amid ongoing issues with VRAM availability.
- This is not the first adjustment NVIDIA has made to GPU prices recently.