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TechCrunch
Apple proposes to take a 15% cut of purchases made outside the App Store
Apple has filed a proposal in the U.S. District Court of Northern California outlining a 15% commission on purchases made through external links within apps, intended to address legal challenges regarding its App Store practices. This proposed structure includes lower fees for small businesses and certain developer programs. The strategy appears to be part of an effort to align Apple’s commission model with its competitors while responding to legal pressures from Epic Games. The ongoing disputes highlight Apple's position on generating revenue from its App Store ecosystem while promoting developer participation through adjusted pricing.
MonitorConfidence: MediumShort term horizonRegulatory risk: High
Published 14 Aug 2026, 16:40 UTC2 min read
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Summary
TL;DR
- Apple proposes a 15% commission for standard app purchases through external links.
- Discounted rates for developers in specific Apple programs at 5% and 10%.
- The proposal comes amid a legal dispute with Epic Games over App Store policies.
- The Supreme Court rejected Apple's delay request, forcing the commission disclosure.
- Apple cites recovery of investments in maintaining its App Store and technology.
Interesting facts
- Apple previously imposed a 27% commission on external purchases, which is being challenged.
- The proposed rates are lower than the current fee structure Apple had in place.