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TechCrunch
Apple overhauls its EU App Store fees, loosens rules for alternative app stores
Apple has announced a new flat commission rate of 5% for digital goods sold in apps distributed outside the App Store in the EU, adjusting its previous complex fee structure to address regulatory issues. In-app purchase fees have been reduced to 26%, allowing for lower rates based on specific programs. This overhaul aims to comply with EU regulations and respond to previous fines. Additionally, Apple is loosening restrictions for developers to open alternative app stores, which previously required significant financial backing and app performance metrics.
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Published 18 Aug 2026, 18:40 UTC2 min read
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Summary
TL;DR
- New flat commission rate of 5% for digital goods sold outside the App Store
- In-app purchase fees reduced to 26%, with some developers eligible for a 15% rate
- Alternative payment processing incurs a 20% fee, dropping to 10% under special programs
- Developers can now open alternative app stores with less stringent financial requirements
- Users under 18 must have parental approval for purchases outside the App Store
Interesting facts
- Apple faced a €500 million fine for noncompliance with the EU's Digital Markets Act
- Previous fee structure was criticized for its complexity and perceived 'malicious compliance'