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CNBC
Apple overhauls Europe app store fees to resolve payments clash
Apple has unveiled a revised fee structure for its App Store in the European Union, designed to comply with the Digital Markets Act while addressing ongoing regulatory scrutiny. The new commission rates vary significantly, with third-party app stores facing a 5% fee on in-app purchases, while those operating within Apple's ecosystem will see rates between 15% and 26%. This restructuring replaces a previously more complicated proposal and is set to take effect on October 1. Over the past decade, Apple has faced accusations of monopolistic practices regarding its App Store's requirements and fee structures.
MonitorConfidence: HighImmediate horizonRegulatory risk: High
Published 18 Aug 2026, 17:55 UTC1 min read
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Summary
TL;DR
- New 5% commission for third-party app stores on in-app purchases
- Apple maintaining a 26% commission for apps using its own payment system
- Apps linking to external sites incur a 15% fee
- New fee tiers effective from October 1
- Apple's App Store model has faced global regulatory challenges
Interesting facts
- Apple's historical commission rates were either 15% or 30% on all in-app purchases.
- The restructuring aims to simplify Apple's approach to comply with the EU's stringent regulations.
What changed