NewsBite analysis · Business, Gadgets
MacRumors
iPhone 18 Pro Has a Pricing Problem
In the latest episode of The MacRumors Show, discussions center around the projected pricing increases for the iPhone 18 lineup due to recent cost hikes across Apple’s products. Apple’s CEO Tim Cook highlighted unavoidable price adjustments prompted by soaring memory and storage chip costs. The pricing for the iPhone 18 Pro may see significant increases, approaching $1,399, reflecting rising component costs and implications for profit margins.
MonitorConfidence: HighShort term horizon
Published 26 Jun 2026, 16:45 UTC4 min read
Visit original article ↗Lead image — MacRumors
Summary
TL;DR
- Apple raised prices on several products due to component cost increases.
- The iPhone 18 Pro's price may rise significantly to maintain profit margins.
- Analysts expect a starting price of $1,399 or higher for the iPhone 18 Pro.
- The new camera system for the iPhone 18 Pro is projected to cost more.
- Upcoming devices include the Apple Watch Ultra 4 and camera-equipped AirPods.
Interesting facts
- DRAM and flash storage costs are projected to quadruple by fall.
- Cost raises might push the iPhone 18’s bill of materials up by 25%.