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MacRumors
EU Welcomes Apple's App Store Changes, Epic Slams 'Junk Fees'
Apple has modified its App Store fees to align with the EU's Digital Markets Act, reducing costs for apps available through alternative marketplaces. The European Commission endorsed these changes after a dialogue with Apple. However, Epic Games expressed strong opposition, labeling the new fees as junk and arguing they violate the DMA's intent to enhance competition in the app ecosystem. The new fee structure is set to take effect on October 1.
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Published 20 Aug 2026, 00:45 UTC3 min read
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Summary
TL;DR
- Apple cut the Core Technology Fee and simplified its pricing structure.
- EC supports Apple's changes to comply with the Digital Markets Act.
- Epic Games criticized the new fees as compliant but damaging.
- Fees reduced for small businesses and special programs; Epic does not qualify.
- The EC will monitor the implementation of the new terms.
Interesting facts
- Apple's revised fees will put pressure on Epic Games and other competitors.
- The new fees include a 20% charge on alternative in-app payments.
- Under the DMA, Apple is expected to allow users to link to external purchase options without charge.