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Gamerant
'They Should Be Charging $200' Analyst Comments on GTA 6's Price
In a recent discussion, Ben Thompson, founder of Stratechery, criticized the $80 price point for Grand Theft Auto 6, claiming it undervalues the anticipated title. He contends that Rockstar Games should charge $200 to reflect the game's craftsmanship. Although an increase in sales price could yield substantial revenue, the industry is buzzing with criticisms regarding the digital-only release method for the title, which has sparked anger among gamers and rival developers alike. Additionally, significant workplace issues regarding crunch culture and payment within Rockstar have surfaced, adding to the controversy surrounding the game.
MonitorConfidence: MediumShort term horizon
Published 14 Jul 2026, 22:00 UTC2 min read
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Summary
TL;DR
- Analyst suggests GTA 6's price should be $200 instead of $80
- GTA 6 is anticipated to launch in November 2026
- Controversy over digital-only release format instead of physical copies
- GTA 6 could yield an additional $450 million in revenue at higher price
- Rockstar's workforce is facing issues related to payment and crunch culture
Interesting facts
- GTA 5 launched at $60, equivalent to $86 today after inflation adjustments
- Analyst believes charging more reflects the game's expected AAA craftsmanship
- Rocketing sales predictions are in place despite the digital-only model